Bonobos

At his core, the average style-wanna-be guy knows he wants to dress nice, but doesn’t know how to do it. To launch Bonobos jazz-inspired Fall lineup, we modeled our clothes on real jazz musicians (such as Braxton Cook) to inspire our audience with the playful, authentic tones — color and otherwise — of jazz. We leaned heavily on copy to deliver the stylish wit and confidence that our clothes, and our musicians, convey.